Enhancing Physical Appearance On Self Esteem: The Intensity Of Learning As A Moderation

Rahardja, Conny Tjandra (2022) Enhancing Physical Appearance On Self Esteem: The Intensity Of Learning As A Moderation. WAHANA: Jurnal Ekonomi, Manajemen dan Akuntansi, 25 (1). pp. 1-11. ISSN 2685-1415 (Online) | 1410-8224 (Print)

Text Korespondensi Conny Tjandra R.pdf Download (172kB)

Abstract

This study investigated the effect of physical appearance on self-esteem with the intensity of learning via media as a moderating variable. The data were processed by regression analysis to examine the effect of physical appearance on self-esteem without involving moderation. The data were also tested with sub-group analysis to test whether the intensity of learning via media as a moderating variable was able to strengthen the effect of physical appearance on self-esteem. The test results without moderation denote that physical appearance has a positive effect on self-esteem. The results of the sub-group analysis indicate that the effect of physical appearance on self-esteem will be stronger for respondents who have the intensity of learning to exercise their faces and bodies regularly. Physical appearance positively and significantly affects self-esteem in respondents who have routine learning intensity. However, physical appearance does not affect self-esteem in respondents who have low learning intensity and are not routine. There are 144 respondents who joined in this research.

Item Type:	Article
Uncontrolled Keywords:	Physical appearance; self esteem; learning intensity
Subjects:	MANAJEMEN > Manajemen Keuangan
Divisions:	Dosen STIE YKPN > Artikel > Jurnal
Depositing User:	Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited:	10 Apr 2023 02:40
Last Modified:	10 Apr 2023 02:40
URI:	http://repositorybaru.stieykpn.ac.id/id/eprint/934

Actions (login required)

View Item