Green Paradox by Gender

Rahardja, Conny Tjandra and Anisah, Tiara Nur (2020) Green Paradox by Gender. Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR, 145. ISSN 2352-5428

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Abstract

This study aimed to obtain the findings, whether the attitude of acceptance, environmental awareness, knowledge about the benefits of green products have an impact on the intention to buy green products, or do not have an impact and even tend to be ignored (green paradox). This study involved 204 respondents using subgroup regression techniques to analyze the results. The findings of this study were the green paradox based on gender, including (1) The attitude of male and female gender acceptance towards green products did not affect the intention to buy green products; (2) Environmental awareness of male or female did not affect the purchase intention of green products; (3) The attitude of acceptance and environmental knowledge of males did not affect the intention to purchase green products. With the increasing of acceptance, knowledge, and care for the environment, it should encourage the desire to consume green products in order to maintain human health and long-term environmental sustainability. However, this research findings showed the opposite results, especially for males.

Item Type:	Article
Uncontrolled Keywords:	Attitude of acceptance; environmental awareness; environmental knowledge; gender; purchase intention; green product
Subjects:	MANAJEMEN > Pemasaran dan Periklanan
Divisions:	Dosen STIE YKPN > Prosiding
Depositing User:	Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited:	08 Apr 2023 15:29
Last Modified:	08 Apr 2023 19:51
URI:	http://repositorybaru.stieykpn.ac.id/id/eprint/920

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