Damanik, David Boy (2022) Pengaruh Faktor Keamanan, Kemudahan, Kepuasan Pelanggan, dan Sistem Pembayaran Terhadap Keputusan Belanja Online di Shopee Saat New Normal. Ringkasan Skripsi thesis, STIE YKPN.
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Ringkasan Skripsi David Boy Damanik 211830497.pdf Download (706kB) |
Abstract
This study aims to determine the effect of security, convenience, customer satisfaction and payment systems on online shopping decisions in the Shopee application during the new normal. The sample selection method used in this study was purposive sampling with the criteria of people living in Yogyakarta who like to shop online on the shopee application. The type of data used in this study is primary data obtained by using a questionnaire via google form with a total of 113 respondents. The results of this study indicate that the security factor (X1) has a positive effect on online shopping decisions, the convenience factor (X2) has no effect on online shopping decisions, the customer satisfaction factor (X3) has no effect on online shopping decisions, and the payment system factor (X4) does not. influence on online shopping decisions.
| Item Type: | Thesis (Ringkasan Skripsi) |
|---|---|
| Additional Information: | Skripsi dapat dibaca di Perpustakaan dengan call number DAM P 7579/2022 |
| Uncontrolled Keywords: | Security, Convenience, Purpose, Payment System, Online Shopping Decision. |
| Subjects: | MANAJEMEN > Kewirausahaan |
| Divisions: | Program Sarjana > Ringkasan Skripsi Manajemen |
| Depositing User: | Unnamed user with email webmaster@stieykpn.ac.id |
| Date Deposited: | 17 Nov 2022 08:32 |
| Last Modified: | 17 Nov 2022 08:32 |
| URI: | http://repositorybaru.stieykpn.ac.id/id/eprint/205 |
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