Irvansyah, Fajar Eggi (2022) Pengaruh Harga, Kualitas Layanan, Citra Perusahaan, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Sicepat. Ringkasan Skripsi thesis, STIE YKPN.
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Ringkasan Skripsi Fajar Eggi Irvansyah 211830121.pdf Download (1MB) |
Abstract
This study was conducted to determine the effect of price, service quality, corporate image, and customer satisfaction on Sicepat customer loyalty. This study uses descriptive quantitative method. The sample in this study amounted to 102 respondents with a sampling method using purposive random sampling. Collecting respondent data using google form media with the questionnaire method. Analysis of the study data using the SmartPLS 3.0 test tool with the SEM (structural Equation Modeling) method. The results of this study indicate that price has a significant positive effect on customer satisfaction, service quality has a significantly positive effect on customer satisfaction, company image has a significantly positive effect on customer satisfaction, and customer satisfaction has a significant positive effect on customer loyalty.
| Item Type: | Thesis (Ringkasan Skripsi) |
|---|---|
| Additional Information: | Skripsi dapat dibaca di Perpustakaan dengan call number Irv P 7498/2022 |
| Uncontrolled Keywords: | Harga, Kualitas Layanan, Citra Perusahaan, Kepuasan Pelanggan, Loyalitas Pelanggan |
| Subjects: | MANAJEMEN > Perilaku Konsumen |
| Divisions: | Program Sarjana > Ringkasan Skripsi Manajemen |
| Depositing User: | Unnamed user with email webmaster@stieykpn.ac.id |
| Date Deposited: | 16 Nov 2022 06:06 |
| Last Modified: | 16 Nov 2022 06:06 |
| URI: | http://repositorybaru.stieykpn.ac.id/id/eprint/181 |
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