Pengaruh Service Quality Dan Harga Terhadap Customer Satisfaction Pada Platform E-Commerce

Andriyani, Bianka (2023) Pengaruh Service Quality Dan Harga Terhadap Customer Satisfaction Pada Platform E-Commerce. Jurnal Manajemen dan Bisnis Madani, 5 (1). pp. 58-71.

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Abstract

The presence of the internet provides convenience in various aspects of human life, so that a business that is run online emerges. This study aims to examine and analyze the effect of service quality and price on customer satisfaction. This research is a type of descriptive research with a quantitative approach. The research sample was selected using a purposive sampling technique with a total of 109 respondents. Samples were obtained from distributing questionnaires using the Google form. Respondent criteria set in this research sample are customers who have made transactions on E-Commerce. This study used multiple linear regression data analysis techniques using the Likert scale method and then processed on the SPSS version 26 program. The results of this study prove that service quality and price have a significant effect on customer satisfaction. Based on the results of the determination test, there are 24.8% other factors that affect customer satisfaction in E-Commerce. By collaborating on quality services at prices that customers can afford, it will provide satisfaction for customers who choose E-Commerce as a place for transactions.

Item Type:	Article
Uncontrolled Keywords:	Service Quality, Price and Customer Satisfaction
Subjects:	MANAJEMEN > Sumber Daya Manusia
Divisions:	Dosen STIE YKPN > Artikel > Jurnal
Depositing User:	Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited:	04 Apr 2023 05:38
Last Modified:	04 Apr 2023 05:38
URI:	http://repositorybaru.stieykpn.ac.id/id/eprint/883

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