Pengaruh Harga, Responsivesness, Dan Assurance terhadap kepuasan Konsumen pada TB. Bukit Indah 3 Sampakan Sleman Yogyakarta

Putro, Noviyan Cahyo (2021) Pengaruh Harga, Responsivesness, Dan Assurance terhadap kepuasan Konsumen pada TB. Bukit Indah 3 Sampakan Sleman Yogyakarta. Ringkasan Skripsi thesis, STIE YKPN.

[img] Text
Ringkasan Skripsi Noviyan Cahyo Putro- 211628987.pdf
Download (783kB)

Abstract

The aims of this research is to examine the effect of price, responsiveness, and assurance on consumer satisfaction at TB Bukit Indah 3 Sampakan Sleman Yogyakarta. The data in this study were obtained using a questionnaire with 100 consumers of TB Bukit Indah 3 Sampakan Sleman Yogyakarta as samples obtained using purposive sampling method. To test the hypothesis of this research using multiple regression analysis. The results showed that price and assurance had a positive effect on customer satisfaction, while responsiveness had a negative effect on customer satisfaction at TB Bukit Indah 3 Sampakan Sleman Yogyakarta.

Item Type: Thesis (Ringkasan Skripsi)
Additional Information: Skripsi dapat dibaca di Perpustakaan dengan call number PUT p 7031/2021
Uncontrolled Keywords: Price, Responsiveness, Assurance, Consumer Satisfaction
Subjects: MANAJEMEN > Manajemen Keuangan
Divisions: Program Sarjana > Ringkasan Skripsi Manajemen
Depositing User: Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited: 16 Jan 2023 07:02
Last Modified: 16 Jan 2023 07:02
URI: http://repositorybaru.stieykpn.ac.id/id/eprint/456

Actions (login required)

View Item View Item
Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.