Hubungan Antar Benefits/Sacrifices Ratio, Experience, Trust Positive Emotion dan Loyalty

Putri, Sitti Astini (2022) Hubungan Antar Benefits/Sacrifices Ratio, Experience, Trust Positive Emotion dan Loyalty. Jurnal thesis, STIE YKPN.

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Abstract

This study aims to determine the mediating effect of experience, trust, and positive emotion on the relationship between benefits/sacrifices ratio and loyalty. The research method used in this study used purposive sampling, the sample used was 320 respondents in Indonesia. The results showed that benefits/sacrifices were able to influence loyalty through the mediation of experience, trust, and positive emotion, and showed a positive and significant relationship between experience, trust, positive emotion and loyalty, but in this study for the benefits/sacrifices ratio the results did not have a positive effect. and significant on loyalty.

Item Type: Thesis (Jurnal)
Additional Information: Tesis dapat dibaca di Perpustakaan dengan call number PUT H 534/2022
Uncontrolled Keywords: Benefits/Sacrifices Ratio, Experience, Trust, Positive Emotion, Loyalty
Subjects: MANAJEMEN > Komunikasi Bisnis
Divisions: Program Pasca Sarjana > Jurnal Tesis Magister Manajemen
Depositing User: Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited: 30 Nov 2022 07:36
Last Modified: 30 Nov 2022 07:36
URI: http://repositorybaru.stieykpn.ac.id/id/eprint/326

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