Apakah Akun Media Sosial Berbasis Konten Pariwisata Menciptakan Keinginan Wisatawan untuk Mengunjungi Destinasi Wisata?

Nasution, Olivia Barcelona (2021) Apakah Akun Media Sosial Berbasis Konten Pariwisata Menciptakan Keinginan Wisatawan untuk Mengunjungi Destinasi Wisata? TELAAH BISNIS, 22 (2). pp. 97-106. ISSN 1411-6375 (CETAK) 2541-6790 (ONLINE)

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Abstract

Online tourism marketing is one of the most effective marketing efforts to do nowadays, especially in digital era. This study aims to examine the effect of source credibility and content quality on tourists perceived image and the effect of perceived image on the intention to visit tourism destinations. The research model was tested using data from questionnaires distributed online (n = 263) and using Structural Equation Modeling analysis. All hypotheses in this study are accepted and source credibility has the most influence on tourists’ the perceived image.

Item Type:	Article
Uncontrolled Keywords:	source credibility, content quality, perceived image, intention to visit
Subjects:	MANAJEMEN > Pemasaran dan Periklanan
Divisions:	Dosen STIE YKPN > Artikel > Jurnal
Depositing User:	Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited:	02 Nov 2022 07:30
Last Modified:	02 Nov 2022 07:30
URI:	http://repositorybaru.stieykpn.ac.id/id/eprint/95

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