Social Marketing In Promoting Health Behavior: A Role Of Psychological Set

Rahardja, Conny Tjandra and Puspa, Jofi (2012) Social Marketing In Promoting Health Behavior: A Role Of Psychological Set. Jurnal Siasat Bisnis, 16 (2). pp. 218-231. ISSN 0853-7666, E-ISSN: 2528-7001

Text Korespondensi Conny Tjandra R.pdf Download (387kB)

Abstract

Increasingly incidences of nutrition related diseases such as cardiovascular diseases, obesity and cancers are becoming significant health burdens not only in western countries but it is also newly coming health problem in Asia, including Indonesia. To encounter this development in the future it is important to continually promote the diseases prevention actions through appropriate social marketing programs. For that purpose, understanding psychological set such as knowledge, belief, attitude and motivation to perform diseases prevention actions and their causal relationship is becoming more and more important. The most challenging issue is to perform social marketing programs that can successfully influence people future health behavior. Our study has aim to understand the relationship of some psychological factors in influencing behavior. The result of this study showed that in spite of controversial issues published in current studies, we found that inherent knowledge level influences motivation through a modulation of attitude variable.

Item Type:	Article
Uncontrolled Keywords:	Eating behavior, knowledge, attitude, motivation, behavioral action, prevention, healthy eating habit
Subjects:	MANAJEMEN > Perilaku Konsumen
Divisions:	Dosen STIE YKPN > Artikel > Jurnal
Depositing User:	Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited:	10 Apr 2023 02:48
Last Modified:	10 Apr 2023 02:48
URI:	http://repositorybaru.stieykpn.ac.id/id/eprint/935

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