Pengaruh Korean Wave, Desain Kemasan, Dan Ulasan Online Terhadap Minat Beli Korean Skincare Product (Survei Online Pada Pengguna Produk Asal Korea Selatan)

Raharusun, Nur Azmi (2021) Pengaruh Korean Wave, Desain Kemasan, Dan Ulasan Online Terhadap Minat Beli Korean Skincare Product (Survei Online Pada Pengguna Produk Asal Korea Selatan). Ringkasan Skripsi thesis, STIE YKPN.

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Abstract

One of the products from South Korea that is vigorously marketed in Indonesia is a skincare product. This study aims to empirically test the influence of Korean Wave, Packaging Design, and Online Reviews on Buying Interest of Korean Skincare Product. This study used independent variables such as Korean Wave, Packaging Design, and Online Reviews with Buying Interest as the dependent variable. The sampling techniques used in this study is purposive sampling using quantitative methods against 206 respondents who have used Korean products. Disseminating of data using an online questionnaires. The survey results are processed using SPSS IBM statistic software version 25. The analysis used in this study consists of validity test, reliability test, classical assumption test, multiple linear regression test, and hypothesis testing. The results of this study showed that the Korean Wave, Packaging Design, and Online Reviews have a significant effect on Korean Skincare Products Buying Interests.

Item Type:	Thesis (Ringkasan Skripsi)
Additional Information:	Skripsi dapat dibaca di Perpustakaan dengan call number RAH P 7161/2021
Uncontrolled Keywords:	Korean Wave, Packaging Design, Online Reviews, Buying Interest, Skincare Products.
Subjects:	MANAJEMEN > Pemasaran dan Periklanan
Divisions:	Program Sarjana > Ringkasan Skripsi Manajemen
Depositing User:	Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited:	15 Feb 2023 04:58
Last Modified:	15 Feb 2023 04:58
URI:	http://repositorybaru.stieykpn.ac.id/id/eprint/582

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