Pengaruh Digital Marketing, Strategi Kreatif, Kualitas Produksi Dan Distribusi Terhadap Volume Penjualan (Studi Empiris Dilakukan Pada Kantor Starcross Clothing Yogyakarta)

Fradana, Egi Alam (2021) Pengaruh Digital Marketing, Strategi Kreatif, Kualitas Produksi Dan Distribusi Terhadap Volume Penjualan (Studi Empiris Dilakukan Pada Kantor Starcross Clothing Yogyakarta). Ringkasan Skripsi thesis, STIE YKPN.

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Abstract

The development of the digital world in the era of globalization is very rapid, so that all the needs of life can be easily obtained through the internet. Therefore, companies or entrepreneurs are indirectly required to conduct innovations and new marketing strategies in order to continue to sell products optimally. So to increase sales volume is required by the existence of several marketing strategies carried out including, digital marketing, creative strategies, production quality and distribution. Thus the purpose of this research aims to analyze the influence of performance on digital marketing, creative strategies, production quality and distribution to starcross clothing sales volume. The sample used in this study was 60 respondents. The sampling technique used is purposive sampling technique.The results in this study include digital marketing negatively influences and does not have a significant effect on sales volume, creative strategies have a positive effect and have a positive effect on sales volume, production quality has a positive effect and has a positive effect on sales volume and distribution has a negative effect and does not have a positive effect on sales volume.

Item Type: Thesis (Ringkasan Skripsi)
Additional Information: Skripsi dapat dibaca di Perpustakaan dengan call number FRA p 7049/2021
Uncontrolled Keywords: digital marketing, strategi kreatif, kualitas produksi, distribusi, volume penjualan
Subjects: MANAJEMEN > Pemasaran dan Periklanan
Divisions: Program Sarjana > Ringkasan Skripsi Manajemen
Depositing User: Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited: 17 Jan 2023 04:56
Last Modified: 17 Jan 2023 04:56
URI: http://repositorybaru.stieykpn.ac.id/id/eprint/474

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