Putri, Sitti Astini (2022) Hubungan Antar Benefits/Sacrifices Ratio, Experience, Trust Positive Emotion dan Loyalty. Jurnal thesis, STIE YKPN.
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Abstract
This study aims to determine the mediating effect of experience, trust, and positive emotion on the relationship between benefits/sacrifices ratio and loyalty. The research method used in this study used purposive sampling, the sample used was 320 respondents in Indonesia. The results showed that benefits/sacrifices were able to influence loyalty through the mediation of experience, trust, and positive emotion, and showed a positive and significant relationship between experience, trust, positive emotion and loyalty, but in this study for the benefits/sacrifices ratio the results did not have a positive effect. and significant on loyalty.
Item Type: | Thesis (Jurnal) |
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Additional Information: | Tesis dapat dibaca di Perpustakaan dengan call number PUT H 534/2022 |
Uncontrolled Keywords: | Benefits/Sacrifices Ratio, Experience, Trust, Positive Emotion, Loyalty |
Subjects: | MANAJEMEN > Komunikasi Bisnis |
Divisions: | Program Pasca Sarjana > Jurnal Tesis Magister Manajemen |
Depositing User: | Unnamed user with email webmaster@stieykpn.ac.id |
Date Deposited: | 30 Nov 2022 07:36 |
Last Modified: | 30 Nov 2022 07:36 |
URI: | http://repositorybaru.stieykpn.ac.id/id/eprint/326 |
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