Pengaruh Kualitas Pelayanan (Tangible, Reliability, Responsiveness, Assurance, dan Empathy) Terhadap Tingkat Kepuasan Konsumen Couvee Yogyakarta

Rina, Rina (2022) Pengaruh Kualitas Pelayanan (Tangible, Reliability, Responsiveness, Assurance, dan Empathy) Terhadap Tingkat Kepuasan Konsumen Couvee Yogyakarta. Ringkasan Skripsi thesis, STIE YKPN.

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Abstract

This study aims to analyze the effect of service quality (tangible, reliability, responsiveness, assurance, empathy) on customer satisfaction Couvee. This study uses primary data, primary data obtained from answers to a series of statements in the form of a questionnaire to Couvee consumers totaling 180 respondents. The sample in this study was determined by Non Probability Sampling and Purposive Sampling with the criteria of patients who had visited Couvee. This study uses multiple linear regression analysis techniques. The results of this study indicate that Tangible individually (partial) tangible variable has a significant positive effect on Couvee customer satisfaction, individual reliability (partial) reliability variable has a significant positive effect on Couvee customer satisfaction, Responsiveness individually (partial) responsiveness variable has a significant positive effect on Couvee customer satisfaction, Assurance individually (partial) assurance variable has a significant positive effect on Couvee customer satisfaction, Empathy individually (partial) empathy variable has a significant positive effect on Couvee customer satisfaction.

Item Type: Thesis (Ringkasan Skripsi)
Additional Information: Skripsi dapat dibaca di Perpustakaan dengan call number RIN P 7530/2022
Uncontrolled Keywords: kualitas pelayanan, kepuasan pelanggan, tangible, reliability, responsiveness, assurance, empathy
Subjects: MANAJEMEN > Perilaku Konsumen
Divisions: Program Sarjana > Ringkasan Skripsi Manajemen
Depositing User: Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited: 16 Nov 2022 07:48
Last Modified: 16 Nov 2022 07:48
URI: http://repositorybaru.stieykpn.ac.id/id/eprint/191

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