Ginting, Robby Abigail Martinus (2022) Pengaruh Trustworthiness dan Perceived Quality pada Brand Credibility dan Dampaknya pada Customer Loyalty Konsumen Produk Minyak Kemiri. Ringkasan Skripsi thesis, STIE YKPN.
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Ringkasan Skripsi Robby Abigail Martinus Ginting 211830500.pdf Download (1MB) |
Abstract
This study aims to examine the effect of trustworthiness and perceived quality on brand credibility and its impact on consumer loyalty of candlenut oil products. Data was collected using a questionnaire with 126 respondents who bought candlenut oil through shopee and tiktok. The questionnaire used has determined the respondent's criteria. The test is carried out using the structural equation model test. Data processing was carried out using SPSS version 16 and WarpPLS 5.0 programs. The results of the research that have been obtained using the WarpPLS 5.0 program. shows that trustworthiness has a positive effect on brand credibility, perceived quality has a positive effect on brand credibility, and brand credibility has a positive effect on customer loyalty
| Item Type: | Thesis (Ringkasan Skripsi) |
|---|---|
| Additional Information: | Skripsi dapat dibaca di Perpustakaan dengan call number Gin P 7495/2022 |
| Uncontrolled Keywords: | trustworthiness, perceived quality, brand credibility, customer loyalty3 |
| Subjects: | MANAJEMEN > Perilaku Konsumen |
| Divisions: | Program Sarjana > Ringkasan Skripsi Manajemen |
| Depositing User: | Unnamed user with email webmaster@stieykpn.ac.id |
| Date Deposited: | 16 Nov 2022 04:11 |
| Last Modified: | 16 Nov 2022 04:11 |
| URI: | http://repositorybaru.stieykpn.ac.id/id/eprint/180 |
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