Sulastri, Rusmantin Adi (2023) Anteseden Brand Love (Studi Pada Iklan Personalisasi Di Instagram). Ringkasan Skripsi thesis, STIE YKPN.
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Abstract
Pada penelitian ini pengumpulan data menggunakan metode survei melalui kuesioner yang diajukan kepada pengguna sosial media Instagram tentang perceived personalization terhadap consumer brand engagement, consumer brand connection, brand self expressiveness, dan brand love. Hasil pengujian pada penelitian ini menunjukan bahwa consumer brand engagement, consumer brand connection, brand self expresiveness berpengaruh terhadap perceived personalization dan consumer brand connection berpengaruh terhadap brand love.
| Item Type: | Thesis (Ringkasan Skripsi) |
|---|---|
| Additional Information: | Skripsi dengan call number SUL A 7751/2023 |
| Uncontrolled Keywords: | Perceived Personalization, Consumer Brand Engagement, Consumer Brand Connection, Brand Self Expresiveness, Brand Love. |
| Subjects: | MANAJEMEN > Pemasaran dan Periklanan |
| Divisions: | Program Sarjana > Ringkasan Skripsi Manajemen |
| Depositing User: | Unnamed user with email webmaster@stieykpn.ac.id |
| Date Deposited: | 30 May 2023 06:27 |
| Last Modified: | 30 May 2023 06:27 |
| URI: | http://repositorybaru.stieykpn.ac.id/id/eprint/1157 |
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