Items where Author is "Putri, Ajeng Kharisma"

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Thesis

Putri, Ajeng Kharisma (2026) Pengaruh Digital Marketing, Customer Relationship Management, Dan Market Orientation Terhadap Financial Performance Dengan Competitive Advantage Sebagai Variabel Mediasi (Studi Pada Umkm Yang Menggunakan Marketplace). Jurnal thesis, STIE YKPN YOGYAKARTA.

Putri, Ajeng Kharisma (2025) Pengaruh Live Streaming, Influencer Endorsement, Dan Customer Review Terhadap Keputusan Pembelian Di Platform Shopee (Studi Pada Generasi Z). Ringkasan Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta.

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