Items where Author is "Agustine, Phydra Ayu"

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Thesis

Agustine, Phydra Ayu (2025) Pengaruh Content Marketing, Influencer Endorsement, Customer Engagement Terhadap Purchase Decision Dengan Online Customer Review Sebagai Variabel Moderasi. Jurnal thesis, Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta.

Agustine, Phydra Ayu (2024) Pengaruh Digital Influencer, E-Wom, Dan Kualitas Informasi Terhadap Keputusan Pembelian Ulang Produk Kecantikan Scarlett Pada Aplikasi Shopee. Ringkasan Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta.

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