Saputra, Ardian and Algifari, Algifari (2022) ANALISIS PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI KENYAMANAN, DAN PERSEPSI KEMANFAATAN TERHADAP MINAT MENGGUNAKAN E-COMMERCE. Jurnal Ekonomi dan Bisnis, 17 (2). ISSN 1978-3116
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ANALISIS PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI KENYAMANAN, DAN PERSEPSI KEMANFAATAN TERHADAP MINAT MENGGUNAKAN E-COMMERCE.pdf Download (206kB) |
Abstract
This study aims to examine the effect of perceived ease of use, perceived enjoyment, and perceived usefulness on the interest in using e-commerce in Jambi province. This study also identifies the importance and performance of perceived ease of use, perceived enjoyment, and perceived usefulness to create interest in using e-commerce. The sample used in this study amounted to 98 respondents. The research model is the Partial Least Square (PLS) and Importance-performance Map Analysis (IPMA) models. The results showed that perceived ease of use and perceived enjoyment have a positive effect on interest in using e-commerce. Perceived usefulness has no effect on interest in using ecommerce. The perceived ease of use and perceived enjoyment of using e-commerce are considered high performing, but low in importance to interest in using e-commerce. While usefulness is considered low performing, but respondents have high importance in usefulness.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | perceived ease of use, perceived enjoyment, perceived usefulness, interest, Partial Least Square, Importance-Performance Map Analysis |
| Subjects: | AKUNTANSI > Sistem Informasi Akuntansi |
| Divisions: | Dosen STIE YKPN > Artikel > Jurnal |
| Depositing User: | Unnamed user with email webmaster@stieykpn.ac.id |
| Date Deposited: | 03 Apr 2023 01:04 |
| Last Modified: | 03 Apr 2023 01:04 |
| URI: | http://repositorybaru.stieykpn.ac.id/id/eprint/846 |
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