Pengaruh Instagram Online Store, Konformitas Dan Iklan Televisi terhadap Perilaku Konsumtif Serta Dampaknya terhadap Gaya Hidup Hedonis Mahasiswa

Wibowo, Bambang Setia (2018) Pengaruh Instagram Online Store, Konformitas Dan Iklan Televisi terhadap Perilaku Konsumtif Serta Dampaknya terhadap Gaya Hidup Hedonis Mahasiswa. Jurnal Bisnis Teori dan Implementasi,, 9 (1). pp. 1-12. ISSN ISSN. 2085-7721

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Abstract

This study examined the influence of instagram online store, conformity and television ads to consumptive behavior and its impact to student hedonic lifestyle. This study is the integration of previous studies to determine the effect of simultaneous between variables. Respondents of this study were 142 university students respondents who have used social media instagram for online shopping, have a strong group of friends and know the television ads of fashion products. There are several findings in this study. First, instagram online store has positive influence to the consumptive behavior. Second, conformity has positive effect to consumptive behavior. Third, television ads has no effect to consumptive behavior. Fourth, consumptive behavior has positive effect to student hedonic lifestyle.

Item Type:	Article
Uncontrolled Keywords:	instagram online store, conformity, television ads, consumptive behavior, student hedonic lifestyle
Subjects:	MANAJEMEN > Sumber Daya Manusia
Divisions:	Dosen STIE YKPN > Artikel > Jurnal
Depositing User:	Unnamed user with email webmaster@stieykpn.ac.id
Date Deposited:	31 Oct 2022 06:56
Last Modified:	31 Oct 2022 06:56
URI:	http://repositorybaru.stieykpn.ac.id/id/eprint/51

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